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Rollo is a collaboration between co-founders Tony Lord and Sid Fohrman, and award winning design consultancy, INDUSTRY. Brought together by a shared passion for the concept of The Rollo, these teams worked to translate a brilliant idea into an innovative, beautiful product that pushes the boundaries of traditional collar and leash design. The Rollo is a versatile dog collar with an integrated, retractable leash mechanism. The Rollo offers newfound freedom to dogs and their owners by turning the traditional two-part leash and collar process into an efficient, one-part system. The Rollo provides dogs and owners with convenience, versatility, and both freedom and control, and has received official endorsement by world renowned dog behaviorist, Cesar Millan.




The patent pending Rollo collar introduces a product never before realized in the dog collar/leash category. The Rollo team recognized the huge opportunity to integrate the leash and the collar into one system that is easy to use and provides freedom for you and your pet. Rollo is designed to be worn as the dog’s everyday collar and functions intuitively; the user simply grabs the magnetically attached handle and the leash automatically retracts from the patented mechanism housed within the collar. The leash is adjustable, extending up to 4.5 feet with a locking feature, which allows users to select a length well suited for their dog and environment. The Rollo is molded from sleek and comfortable soft-touch rubber, which is waterproof, weatherproof and highly durable.


"The Rollo collar gives you the freedom to walk your dog on leash where laws require one and off leash when they don't. It's the only collar that allows you to obey both the laws of nature and the laws of man."  Read more...

Cesar Millan

"It's so good looking it makes me want to be a dog just so I can wear one myself."  Read more...


"Pulling off a collar design with integrated hard components couldn’t have been an easy task, and what has resulted will most likely reinvent the leash and collar as we know it."  Read more...




Is the leash length adjustable?

The leash length is adjustable! The Rollo has a locking mechanism that allows the user to control the leash length. The length can be locked at any point during the leash extension and the overall leash length is 4.5 feet.

How strong is the leash?

The leash is created from high-strength coated nylon cording (used primarily for rock climbing). This material is proven to be strong, long lasting and durable.

Will the Rollo fit my dog?

Rollos are currently sized to fit medium (30-50lb) to large (50-100lb) dogs. The medium collar length adjusts from 13”-17” and the large collar length adjusts from 17”-21”. We plan to develop smaller and larger sizes in the future so please follow us on Facebook and Twitter for updates on new size availability.

Can I attach tags to the Rollo?

The Rollo has a detachable D-Ring clip for attaching dog tags.

How does the handle attach to the Collar?

The handle is magnetically attached to the collar.

Is the Rollo waterproof?

The Rollo is waterproof! This means the collar is weatherproof, great for splashing around in the river, and convenient to hose off after a muddy hike.

How heavy is a Rollo?

The collar weighs only 10oz. The internal mechanism is created of lightweight aluminum and the outer collar is comprised of lightweight soft-touch rubber.

How long is the leash?

The Rollo leash is 4.5 feet. We will not be offering leashes longer than 4.5 feet at this point as the product would need to become larger to accommodate additional leash footage.

Is Rollo available for purchase?

The Rollo is currently in development and will be available for purchase in the near future. Check back here for updates.

Additional questions?

Contact info@rollocollar.com